Meet Jasmine
Designer and owner of adoreu

Welcome to adoreu, my name is Jasmine Shepherd I am the Designer and Proud Owner.  I am truly blessed to be able to say "I love what I do".   I design and create jewellery with meaning, pieces that capture an experience, a moment in time, a memory, this is what really inspires and drives me, I want my jewellery to connect with it’s owner.  Inspiration the collection are drawn primarily from life experiences, the biggest challengers, the most amazing celebrations, new beginnings and everything in-between.
I am lucky enough to be based in Launceston, which is a gorgeous and historic
Northern Tasmanian city with real country charm, the perfect place to inspire the creative and to raise a family.
Seeking a creative outlet while on maternity leave with Son Ollie in 2010, I started adoreu, it was primarily a hobby, which to my utter delight and surprise grew into a successful business. Always looking for that individual and unique niche, I quickly moved from fabric to resin, however after many months I started suffering from allergies from the resin and decided to take sometime away from adoreu while fulfilling my dream to work with Sterling Silver. 2014, was a new beginning for adoreu and I released my handmade Sterling Silver Range "Karlek" this range was a huge success.
Throughout my adoreu journey I discovered my true passion was in the designing of each item, this love for design took a wonderful new turn and in 2015, after working with my mentor and personal development coach Emma, I was thrilled to take adoreu in a new direction and released my NEW collection in Sterling Silver and Rose Gold.
Designed in my warm and cosy home based studio, adoreu is very much a family business, in May 2016 we welcomed Frankie Isabelle and late October, 2017 our gorgeous little man Harvey Raymond.  We had a long and challenging fertility journey creating our family and this has been a big part of what has inspired and motivated me to create jewellery that touches peoples hearts with sincere meaning.  My husband Ben has been a huge support throughout this journey. Thank you for reading this far, I hope there is something in our collection that connects with you or the special person you are purchasing for.
In December 2020 Amanda Reilly and myself launched a new business adoreu baby.  This is a beautiful eco-friendly, organic baby collection which is also proudly Tasmanian Designed and Owened.
Thanks again, much love, Jas